Management for HORECA - Module 1

Days 1 & 2 – Introduction to Business Management & Organization

This session provides an overview of business management principles and their role in organizational effectiveness. Topics include:

• Historical evolution of management theories (Fayol, Weber, Gantt, etc.).
• Definition and scope of management – understanding its role in business success.
• Core functions of management – planning, directing, organizing, staffing, and controlling.
• Business organization principles – how structure impacts efficiency.
• Defining an organization – vision, mission, and values.

Day 3 – Core Managerial Skills

This session focuses on developing essential management competencies, including:

• Leadership and team motivation.
• Effective communication techniques.
• Improving employee performance through coaching and feedback.
• Time management and decision-making strategies.
• Problem-solving approaches.
• Staffing and scheduling for operational efficiency.

Day 4 – Introduction to Business & Organizational Marketing (Part 1)

An introduction to marketing principles and their business applications, covering:

• What is marketing? – fundamentals and key concepts.
• Historical evolution of marketing.
• Marketing applications across industries (services, consumer goods, industrial products, cultural and international marketing).
• Core marketing functions – selling, distribution, pricing, and financing.

Day 5 – Business & Organizational Marketing (Part 2)

A deep dive into strategic marketing, focusing on:

• Marketing mix models – 4Ps and 4Rs analysis.
• Product lifecycle theory (BCG matrix analysis).
• Developing a marketing plan – objectives, market analysis, action plans, monitoring, and evaluation.
• Advertising, promotion, and public relations – how they contribute to brand success.

This module equips participants with a strong foundation in business management and marketing, preparing them for leadership roles and strategic decision-making in competitive industries.

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